February 2011

You are currently browsing the monthly archive for February 2011.

Is all the info on your WH&LA listing page up to date?

Take a look at your listing page by visiting wisconsinlodging.org and searching for your property in the Quick Links box in the left sidebar. Click on your property’s link on the search results page to view your listing page. Does your reservations link work? Do you have a photo of your property? Are your listed amenities accurate? Are your Facebook and Twitter links listed?

To make updates to any of the info e-mail Michelle in the WH&LA office or download & complete the Property Information Form and e-mail or fax it back to WH&LA at 262/782-0550.

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Occupancy was up in Wisconsin in January 2011 compared to January 2010 and nearly all market areas saw an increase in occupancy, with the largest increase in Green Bay MSA. ADR was also up statewide compared to January 2010, with the largest increase in Green Bay MSA.

To view Smith Travel Data for your region for January 2011, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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WH&LA is pleased to announce a new membership benefit – discounted rates for using Constant Contact for your e-mail marketing! While WH&LA does not endorse any product or service, we wanted to let you know about the availability of this discount, which, depending on your Constant Contact uses, could be as great as 25% off!

Check out WH&LA-member rates on Constant Contact e-mail marketing services here. The rates on the Constant Contact Web site do not reflect the discounted price.

If you are already a Constant Contact user, you can still take advantage of this discount! Just e-mail your Constant Contact username to Bill in the WH&LA office and we will arrange to have the discount applied to your Constant Contact subscription.

They only way to set up a new Constant Contact account with the WH&LA member discount is through this link! Sign up today to take advantage of the prices!

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WH&LA is working to reschedule Lobby Day 2011 for a date in May!

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Looking for ways to “put heads in beds” without cash leaving your pocket? WH&LA has again arranged for a gift certificate trade out program with the Radio Travel Show, WRMN 1410 AM in Chicago. Properties participating in this program will receive FREE 60-second radio ads in return for trade outs of room night certificates.

Details: The Radio Travel Show airs on Tuesdays and Thursdays on WRMN 1410 AM in the Chicago area. Properties will receive advertising credits equal to the dollar value of room nights traded based on your highest rack rate – trading eight certificates valued at $150 per certificate would equal $1,200 of advertising credits, for example. Each 60-second radio ad spot costs $80 in advertising credits, so a $1,200 advertising credit would yield 15 60-second radio ads. The advertising credits can be used in April or May and may be aired on any show between 6 a.m. and 9 p.m., Monday through Friday. Properties may produce their own ads, or have the radio station produce them free of charge (the station will contact properties for text when choosing this option). Properties that are three hours or further from Chicago are asked to trade two-night stay certificates, while those properties less than three hours away may trade one-night stays.

Deadline: Wednesday, February 23. Visit this link to register and get more details, including how to get a free on-air interview during the Radio Travel Show. Contact Bill in the WH&LA office via e-mail or call 262/782-2851 with questions.

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If you are in the Milwaukee area this weekend, watch for our ads running on Lamar billboards! Here are the properties that are participating on the current campaign:

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With an average of 18,000 visitors to wisconsinlodging.org each month, WH&LA member properties have a great opportunity to reach the traveling public. Make sure your listing page showcases the very best your property has to offer by including a photo on your page!

Listing page photos can be updated as often as you like and are totally free! Showcase your snowmobile trails in the winter and your outdoor pool in the summer, or keep a great interior shot up all year round. If you don’t currently have a photo, or would like to change your photo, simply send the image to Michelle in the WH&LA office. Property descriptions, e-mail addresses, contact info and amenities can be updated by e-mailing changes to Michelle, logging into the Members Only portal and clicking the “View/Update Member Profile” link, or downloading the Property Info Form and faxing it back to WH&LA at 262/782-2851.

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Have you seen the price of cotton lately?

Standard Textile understands the price of cotton and has designed a compete line of products that reduces your total operational costs, while enhancing the guest experience. Imagine receiving products that arrive at your hotel Room Ready For You Laundered with Tide-from the box to the guestroom!

Standard Textile’s Decorative Products Division is your single source for Draperies, Bedding, and much more!

Contact: Jenny Mazanek
jmazanek@standardtextile.com

phone: 800/888-4000
fax: 513/679-8533

Standard Textile Logo

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HotelInteractive.com has posted its predictions for top travel trends in 2011. Check out the trends below, and tell us in the comments if there are any trends you think they may have missed.

Membership coupon sites – daily deal sites like groupon.com and members only sites like sniqueaway.com provide access to a variety of discounts on nearly any kind of goods or services available. Watch for these sites and other new coupon sites from places like TripAdvisor.com to put downward pressure on lodging rates.

Online Travel Agencies (OTAs) – as fees for lodging properties go up on sites like Orbitz and Expedia, watch for more brands to discontinue reliance on the OTAs for revenue. American Airlines is leading the fight – after ending its agreement with Orbitz in December, other OTA sites stopped booking flights for the airline.

Mobile Apps – travelers are as reliant on mobile devices as ever, and lodging properties need to be competitive where potential travelers are looking for them. Does your property have a mobile or mobile-friendly Web site? Does your brand have its own searchable app where your property can be found?

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From the Federal Deposit Insurance Corporation (FDIC):

In recognition of importance of available credit to small businesses, the FDIC has announced the formation of a new dedicated, toll-free hotline for small businesses. The new hotline became operational today and allows small business owners to make inquiries with FDIC officials or to register concerns about the availability of credit. The FDIC will respond to inquiries about policies and financial institutions it regulates as well as make referrals to other governmental agencies where appropriate.The small business hotline s operational Monday thru Friday, 8 a.m. to 8 p.m., EST. The toll-free number is 1-855-FDIC-BIZ (1-855-334-2249). To complement the new small business hotline, the FDIC also created a dedicated Web site for small businesses to utilize: www.fdic.gov/smallbusiness.

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