Occupancy was up in Wisconsin in November 2010 compared to November 2009 and nearly all market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to Novmeber 2009, with the largest increase in Janesville/Racine.
Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.