November STR Data Now Available

Occupancy was up in Wisconsin in November 2010 compared to November 2009 and nearly all market areas saw an increase in occupancy, with the largest increase in Madison. ADR was also up statewide compared to Novmeber 2009, with the largest increase in Janesville/Racine.

To view Smith Travel Data for your region for November 2010, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit


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