Free Wi-Fi is Most-Desired Lodging Amenity

From the Los Angeles Times:

A comfy mattress and a hot breakfast are still important to hotel guests, but free wireless Internet access is the most desired amenity, according to a new survey of 53,000 travelers.

The survey by J.D. Power & Associates found that free Wi-Fi was the most important for guests in nearly every segment of the hotel industry, from luxury hotels to budget lodging.

Of guests staying at mid-scale hotels, 96% said they got free Wi-Fi, as did 64% of guests at budget hotels, according to the survey of guests who stayed in hotels from May 2009 to June 2010. None who stayed in luxury hotels said they got free wireless Internet.

Hotels are likely to feel more pressure to offer the service free of charge, said Stuart Greif, vice president and general manager of the global travel and hospitality practice at J.D. Power. He noted that travelers can now get free Wi-Fi from many businesses, including Starbucks coffee shops and McDonald’s restaurants.

The entire article from the Los Angeles Times is available here.

If your property offers wireless or wired Internet access (free or pay-per-use), make sure you’re using the High Speed Internet amenity icon on your property’s listing page at wisconsinlodging.org. To add the icon to your listing page, email Michelle in the WH&LA office.

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