2010 WI Lodging Conference- Meet the Speakers

WOW! Our hard-working Program Task Force has put together an amazing line up of talented speakers for the 2010 Wisconsin Lodging Conference & Trade Show and here’s just a sneak peek at who will be presenting:

Mark Murphy
He holds a law degree & an MBA, spent 16 years as director of athletics at the college level and played professional football for the Washington Redskins for eight years, earning a Super Bowl ring with them in 1982. As Green Bay Packers’ President & CEO since January 2008, Mr. Murphy, brings his extensive experience to (in his words) “one of the great franchises in all of professional sports, with a rich history and incredible fan support.”

Mr. Murphy opens this year’s Conference on Monday, October 25th at 9:00 am where he’ll share Delivering the Total Guest Experience.

Brad Brewer
As Regional Business Development Manager for MileStone Internet Marketing, Mr. Brewer specializes in search engine marketing and e-commerce strategies for the hospitality industry. Since 2008 he has worked closely with properties, management companies and tourism organizations to develop complete Internet marketing solutions.

Mr. Brewer will be presenting two Internet Marketing  & Social Media breakout sessions this year, the first on Monday, 10/25 will cover local versus global search, utilizing directory listings to drive relevance to your web site and more. On Tuesday, Mr. Brewer will be back again with a program on Web 2.0 including social media and monitoring online conversations about your property.

Susan Hartman
Tuesday morning kicks off with Reinventing Your Business by strategic planning expert Susan Hartman. Founder & President of the The Hartman Group, Ms. Hartman can help you to better understand your business, your customers and your competitive field. Then, once she’s helped you identify and understand the opportunities available to you, she’ll work with you to develop customized solutions to achieve success.

Let’s face it, most guests’ expectations have changed in the last few years and Ms. Hartman will lead a discussion on what it takes to make your business thrive in the ‘new normal’.

Michael J. “Doc” Terry, PhD
With a background in hospitality Marketing, Finance & Operations, Dr. Terry is frequently in demand as a consultant, coach and speaker.  He is one of those rare finds– enthusiastic, educated, and grounded in practical experience.

Thanks to American Express and the American Hotel & Lodging Educational Institute (AHLEI) we are fortunate to have Dr. Terry with us to share Does Your Marketing Plan Have Real ROI? In this Tuesday morning breakout session, Dr. Terry will share marketing culture used by both domestic and global lodging companies as well as his five steps to maximizing YOUR marketing ROI. You will leave with innovative skills you can use immediately to prepare for 2010/11.

Robert Cole
Finally, to wrap up the Conference, Robert Cole from RockCheetah will take attendees through Future Lodging Trends & Emerging Technologies. With 30 years of hospitality experience, Mr. Cole provides hospitality marketing strategy and travel technology management advisory services to the lodging & tourism industries.

He joins us for the closing session at 11:00 am Tuesday with a look at technology advancements including search & personalization as well as anytime/ anywhere mobile access and what that means for your lodging business.

Are you registered yet? Early bird registration expires Tuesday, 10/12 – don’t miss out! Download the full registration information here or sign up online today.


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  1. RobertKCole’s avatar

    Looking forward to meeting everyone and hoping that there will be some challenging questions at the end of my session.