October 2010

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The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The world’s largest travel site attracted 40 million visitors worldwide in July, up 60% from the beginning of the year, according to comScore, and carries more than 35 million reviews of 450,000 hotels in 23 countries.

But, do lodging property reviews, especially anonymous reviews, help or hurt an individual property or the lodging industry as a whole?

HotelMarketing.com writer Daniel Edward Craig goes directly to the source – TripAdvisor co-founder and CEO Stephen Kaufer, for his perspective. He talks candidly about why TripAdvisor will continue to allow anonymous reviews and why hoteliers always get the last word.

Read the complete Q&A interview here. (This article is password protected for WH&LA lodging members only. If you need help logging in, contact Michelle in the WH&LA office for your user ID and password).

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Thank you to everyone who helped make the 2010 Wisconsin Lodging Conference a success! Robert Cole of Rock Cheetah, our featured closing general session speaker, was able to record his presentation to share online. Whether you made it or missed it, the “Future Lodging Trends & Emerging Technologies” session wrapped up two days of learning with an insightful look at technology advancements including search, personalization and anytime/anywhere mobile access and how advancements are impacting the lodging industry.

Check out Robert’s presentation at his Rock Cheetah blog here.

The recorded presentation is published under a Creative Commons license, so the material is available for reuse, provided Robert Cole of Rock Cheetah is attributed as the source.

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Occupancy was up in Wisconsin in September 2010 compared to September 2009 and nearly all market areas saw an increase in occupancy, with the largest increase in Milwaukee. ADR was down slightly statewide compared to September 2009, with the largest increase in Madison.

To view Smith Travel Data for your region for September 2010, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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The Illinois Hotel & Lodging Association will be holding their 1st Annual Safety & Security Awareness Training for lodging properties on:

Monday, November 1, 2010
Chicago Marriott Downtown Magnificent Mile
540 N. Michigan Avenue, Chicago IL 60611
1:00 Registration
2:00- 6:15 Program
6:15- 8:00 Vendor Showcase & Reception

Program presenters include:

  • Albert Guarnieri, Federal Bureau of Investigation, Special Agent (Hotel Liaison/Special Events Liaison Agent) – “Setting the Stage: See Something…Say Something”
  • Charles Dushane, Department of Homeland Security, Protective Security Advisor – “Active Shooter”
  • Dominick Kearns, Chicago Police Department, Bomb Technician  – “What To Look For: Pre-Cursor Chemicals and Bomb-Making Components”
  • Brian Brackemyer, Chicago Office of Emergency Management and Communications, Deputy Director – “Post Incident Response”

The Illinois association has extended their member pricing to all WH&LA members as well: $35 per person ($20 each for 3 or more from same property/ company). For more information, or to register, please contact Jennifer Chase with the Illinois Hotel & Lodging Association at jchase@ihlaef.org or (312) 346-3135.

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WH&LA is teaming up with Wil Kil Pest Control to host a free (for WH&LA lodging members) Bed Bugs Webinar on Tuesday, November 2 at 2:00 p.m. Attendees will learn where the bugs come from, how to spot the bugs, and best practices for preventing and dealing with the bugs. Participants will also have the opportunity to ask questions of Wil Kil Pest Control experts!

Register now!
Registration is free for WH&LA lodging members and will be capped at 50 registrants.


About the sponsors:

Wil-Kil Pest Control has been providing “superior service and quality pest management solutions” since 1929 throughout Wisconsin, eastern Minnesota, northern Illinois, northeast Iowa and Michigan’s Upper Peninsula. They are the first Wisconsin pest management company to provide “Bed Bug Canine inspection services” utilizing Max, the Bed Bug Dog.

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Congratulations to the following WH&LA members for their recent awards and recognition!

A-1 Textiles & Hospitality Products, Chatsworth, CA, named to the “Inc. 5000,” Inc. magazine’s annual list of the 5,000 fastest-growing private companies in the country.

Iron Horse Hotel, Milwaukee, named Boutique Hotel of the Year by The Boutique & Lifestyle Lodging Association, Hospitality Design Group and The Nielsen Company.

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The Fisher & Phillips team has put together a great “lucky 13″ list of ways for managers to increase their efforts to maintain or improve compliance with OSHA standards. The article predicts more inspections and audits are on the way, which many end up meaning more or increased fines for those falling behind.

There are 140+ priority efforts on which OSHA is currently narrowing its focus. How many of them apply to your property? Knowing that your property and managers are ready to handle an OSHA inspection is the first step to prioritizing your vulnerability, according to the article.

Other tips in the list include reviewing your OSHA paperwork and recordkeeping (particularly Form 300, the log of work-related injuries and illnesses), knowing your Standard Industrial Classification (SIC), creating a health and safety plan, completing routine audits of common safety violations and more. Read about all 13 tips here.

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WH&LA is again teaming up with Wil-Kil Pest Control to bring you a new bed bugs Webinar on Tuesday, November 2, 2010.

More details regarding the content of the program and online registration will be available on Thursday, October 7, so be sure to check back! Registration is free for WH&LA members will be capped at 50 participants.

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Occupancy was up in Wisconsin in August 2010 compared to August 2009 and nearly all market areas saw an increase in occupancy, with the largest increase in Milwaukee. ADR was up slightly statewide compared to August 2009, with the largest increase in the Wisconsin South Area.

To view Smith Travel Data for your region for August 2010, click here. (Password protected for lodging members only – e-mail Michelle in the WH&LA Office if you need help logging in.)

Data is provided by Smith Travel Research, an independent research firm founded in 1985. Smith Travel offers WH&LA members discounts on various STR reports and products. For more information, visit strglobal.com.

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WOW! Our hard-working Program Task Force has put together an amazing line up of talented speakers for the 2010 Wisconsin Lodging Conference & Trade Show and here’s just a sneak peek at who will be presenting:

Mark Murphy
He holds a law degree & an MBA, spent 16 years as director of athletics at the college level and played professional football for the Washington Redskins for eight years, earning a Super Bowl ring with them in 1982. As Green Bay Packers’ President & CEO since January 2008, Mr. Murphy, brings his extensive experience to (in his words) “one of the great franchises in all of professional sports, with a rich history and incredible fan support.”

Mr. Murphy opens this year’s Conference on Monday, October 25th at 9:00 am where he’ll share Delivering the Total Guest Experience.

Brad Brewer
As Regional Business Development Manager for MileStone Internet Marketing, Mr. Brewer specializes in search engine marketing and e-commerce strategies for the hospitality industry. Since 2008 he has worked closely with properties, management companies and tourism organizations to develop complete Internet marketing solutions.

Mr. Brewer will be presenting two Internet Marketing  & Social Media breakout sessions this year, the first on Monday, 10/25 will cover local versus global search, utilizing directory listings to drive relevance to your web site and more. On Tuesday, Mr. Brewer will be back again with a program on Web 2.0 including social media and monitoring online conversations about your property.

Susan Hartman
Tuesday morning kicks off with Reinventing Your Business by strategic planning expert Susan Hartman. Founder & President of the The Hartman Group, Ms. Hartman can help you to better understand your business, your customers and your competitive field. Then, once she’s helped you identify and understand the opportunities available to you, she’ll work with you to develop customized solutions to achieve success.

Let’s face it, most guests’ expectations have changed in the last few years and Ms. Hartman will lead a discussion on what it takes to make your business thrive in the ‘new normal’.

Michael J. “Doc” Terry, PhD
With a background in hospitality Marketing, Finance & Operations, Dr. Terry is frequently in demand as a consultant, coach and speaker.  He is one of those rare finds– enthusiastic, educated, and grounded in practical experience.

Thanks to American Express and the American Hotel & Lodging Educational Institute (AHLEI) we are fortunate to have Dr. Terry with us to share Does Your Marketing Plan Have Real ROI? In this Tuesday morning breakout session, Dr. Terry will share marketing culture used by both domestic and global lodging companies as well as his five steps to maximizing YOUR marketing ROI. You will leave with innovative skills you can use immediately to prepare for 2010/11.

Robert Cole
Finally, to wrap up the Conference, Robert Cole from RockCheetah will take attendees through Future Lodging Trends & Emerging Technologies. With 30 years of hospitality experience, Mr. Cole provides hospitality marketing strategy and travel technology management advisory services to the lodging & tourism industries.

He joins us for the closing session at 11:00 am Tuesday with a look at technology advancements including search & personalization as well as anytime/ anywhere mobile access and what that means for your lodging business.

Are you registered yet? Early bird registration expires Tuesday, 10/12 – don’t miss out! Download the full registration information here or sign up online today.

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