July 2010

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It seems like a host of scams and fraud schemes have resurfaced in the past month. According to this New York Times article (free registration required), 38% of credit card hacking cases last year involved the hotel industry:

“Why hotels? Well, to paraphrase the bank robber Willie Sutton, hackers hit hotels because that is where the richest vein of personal credit card data is. At hotels with inadequate data security, ‘the greatest amount of credit card information can be obtained using the most simplified methods,’ said Anthony C. Roman, a private security investigator with extensive experience in the hotel industry.

The sophistication of such systems can vary widely from one hotel to the next, even within the same corporate chain, making it an easy route for hackers.”

A June 29th report from the Columbus, WI Police Department tells of a new twist on the wire fraud scam. A person claiming to be a representative of the local sherrif’s department called two separate restaurants advised management that one of their restaurant employees was in custody for operating while intoxicated and needed to be bailed out. It was requested that the restaurant wire $800 to a bail bondsman in Georgia, and upon reciept of the money, the employee could be picked up from jail. The caller was even able to give the name of a restaurnat employee that was “in custody” and identified himself in one of the calls with the last name of Davis. One of the calls resulted in an $800 wire transfer and the scam was not detected until the restaurant attempted to locate their employee in jail. Heard of a similar phone scam in your area? Notify Lt. Dennis Weiner of the Columbus Police Department at 920/623-6046.

Have you encountered strange phone calls trying to scam you or your property out of money? Any that were particularly convincing? We want to hear about them – share your stories in the comments section. The more people who know about new or seemingly legitimate scams, the less who will fall victim to them.

Local reports of credit card fraud include a problem specific to properties that utilize satellite transponders to communicate credit card transactions. According to Tom Haase of SaleSynergy, only about 1% of lodging properties use transponders, so the threat isn’t huge – an overwhelming majority of  business utilize “hardline” processing, which transmits the data securely over a phone line.

Scammers will locate the transponder on the side of a building or mounted to the ground, cover it with aluminum foil and then enter the business and attempt to use fraudulent credit cards to make purchases. Since the aluminum foil has interrupted the satellite communication, the scammer may be able to make a purchase and exit the business before the business is able to determine that the credit card communicaiton system is down.

“Keep in mind this is not a scenario where we are talking about hacking into secur, PCI-compliant storage,” Haase said, “but rather stealing card numbers one or two at a time.”

The Wisconsin Division of Trade & Consumer Protection has identified additional electronic and telephone-related scams. In the “stranded friend online scam,” a Facebook friend may send you a message or leave you a note on your wall saying they are overseas and in need of quick cash. The FBI has seen numerous reports of social networking accounts being compromised and used to convince “friends” to wire money overseas. The amount of money scammed in this kind of online fraud doubled in 2009 to $560 million. Family of WH&LA staff has even been a target of this kind of scam perpetrated via telephone – someone calls claiming to be “your grandson” or “your nephew” and hopes you offer up some names – “Andy, is that you?” From there the scammer will relay a story about being overseas, in a car accident with a broken cell phone – and in really desperate need of money. The entire scenario can happen very quickly, and before you can think to call around and see if your nephew or godson or granddaughter is really overseas, you could be out hundreds of dollars.

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Congratulations to The Iron Horse Hotel, Milwaukee, for winning two national awards at the American Hotel & Lodging Association Summer Summit last month!

James Valona was named Outstanding Manager of the Year, while Graham Adams received the Outstanding Lodging Employee of the Year.

“We’re honored that not one, but two Iron Horse employees were recognized this year,” said owner Tim Dixon. “With only 12 awards given out, that’s pretty impressive.”

The Iron Horse put together a great old-time-style YouTube video highlighting a day in the life of Graham Adams, available here.

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Many members have been asking us how they get their property highlighted on our “Traveling in Wisconsin” Facebook page, as it is obviously bringing in reservations, as this example shows:

The answer is simple – there are two ways to get your property featured in a post!

First, you can be a Featured Property at our web site for a month – that comes with a free Facebook post. The cost is $115 for a top row spot, and $90 for a 2nd row spot. Download the Featured Properties reservation form here.

Second, you can order an ad in the 2011 Wisconsin Lodging Directory! Any property that orders a ¼ page or larger ad receives a free Facebook, Tweet and mention in our StayInWisconsin blog. The Lodging Directory Advertising Rate Card is available for download here (about 3 MB) and you can order your ad online here!

If you have any questions, contact Bill Elliott or call 262/782-2851.

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WH&LA is now accepting nominations for 2010 Innkeeper, Associate and Employee of the Year awards.

All nominees must be employed by a current WH&LA member. An official nomination form must be submitted for each nominee, which can be downloaded here. Once WH&LA receives a nomination, staff will notify the nominee by forwarding a 2010 Official Entry Form, which notes the award criteria and the materials needed for review by the judging committee. Judging will be performed by the Awards Committee. The entry form will list all judging criteria in detail.

All submitted materials become property of WH&LA and will not be returned. In fairness to all candidates, no extensions will be permitted in the case of missed deadlines. Recent recipients ineligible for the 2010 award include innkeepers Brian Brandstetter, Kari Zambon and Buck Drossart; and Associates Joe Holland, Doug Nysse and Barry Chaet.

Completed nomination forms should be returned to the WH&LA office via mail, fax or e-mail no later than August 6, 2010. Download a copy of the nomination form here, or contact the WH&LA office at 262/782-2851 or service@wisconsinlodging.org.

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we need your help to share all the great things happening in your area & throughout Wisconsin!

Tell us all the latest events, happenings, fests, contests, and more going on in your town, city, village, or region. We’ll do our best to blog about it, Tweet it, and Facebook it, too!

What kinds of stuff are we looking for?

Check out the Stay In Wisconsin blog to see some examples of past posts about Art Fests, Fishing Jamborees, Summer Festivals and more!

Not a Facebook fan or Twitter follower of ours yet? Well, click on over and see what we’ve been up to! Have information you’d like to share? Please email Denise or Michelle in the WH&LA office.

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