Is your property in need of some targeted, early fall exposure? Check out two new low-cost marketing opportunities available through WH&LA.
Waukesha County/Lake Country Fall Fun Guide Co-op
Reach more than 39,000 households throughout Waukesha County, including: Brookfield, Elm Grove, Lake Country, Oconomowoc and Waukesha. The median household income in this target area is $72,000 with a median age of 38. This co-op opportunity is similar to other WH&LA co-ops like MPI and Midwest Outdoor, which includes a photo, up to 45 words of text and full contact information for your property. This is a glossy, 4 color special section insert into four different community newspapers throughout Waukesha County – Brookfield-Elm Grove Monthly, Oconomowoc Enterprise, Waukesha Freeman & Lake Country Post. The cost is $170. Download the sign-up form here. DEADLINE FOR SIGN-UP IS MONDAY, AUGUST 2.
WRMN 1410 Chicago’s Radio Travel Show Trade Out
WH&LA has organized a special campaign withthe Radio Travel Show on WRMN1410AM radio in the Chicago market to advertise September as “Wisconsin Getaway Month.” Your property will be promoted during this campaign by making a trade out with the station – it’s as simple as this: you trade room nights for radio commercials.
The radio station will provide you with advertising credits based on the number of rooms traded, based on your highest rack rate. Each 60 second radio spot is valued at $80. If your property trades 10 gift certificates valued at $160 each, you would receive a $1,600 credit – which is 20 radio spots! WH&LA will also get to run general ads to drive traffic to wisconsinlodging.org based on of the total number of room night trades from participants. Bonus: You will receive a free on-air interview during the Radio Travel Show if you trade 8 certificates or more! Online sign up form and additional details on this program can be found here.
