March 2010

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With less than one month to go for the legislature to act on AB 295, the bill that would allow lodging properties to provide up to 25% of their sleeping rooms as smoking rooms for their guests, we feel you should know that right now is the last chance for encouraging state legislators to push for passage of AB 295… (continue reading)


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Controlling energy costs in the lodging industry can lead to a boost in a property’s bottom line. Focus on Energy is helping properties lower energy costs through “Smart Strategies for Hotels,” a one-day workshop at the Hilton Garden Inn in Middleton on April 27 from 8 a.m. to 3:30 p.m.

Participants will learn how to understand where and how energy is used, identify energy-saving opportunities throughout their properties and develop an effective energy management plan. Topics include energy consumption benchmarking, strategies for reducing energy costs, no- and low-cost energy management tips and long-term strategies to increase energy efficiency.

The cost of the workshop is $75, which includes training materials, continental breakfast and lunch. The entire $75 fee will be reimbursed by Focus on Energy if your property implements a qualifying energy-efficiency or renewable energy project with Focus on Energy by October 31, 2010.

To register for the workshop, visit


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Drusch (center) receives his award from AH&LA Chairman David Kong and AH&LA President/CEO Joe McInerney

Congratulations to Kirk Drusch, CHA, WIA Chairman of the Board and Vice President & General Manager of the Brookfield Suites Hotel & Convention Center for receiving a State Leadership Award from the American Hotel & Lodging Association (AH&LA)!

Drusch received the award at the AH&LA Legislative Action Summit in Washington, D.C. earlier this month for his work on behalf of the Wisconsin Innkeepers Association.

“This award is our opportunity to say ‘thank you’ to our most treasured asset, our volunteers,” said AH&LA President/CEO Joseph A. McInerney, CHA. “It’s because of their drive and leadership that our associations make the industry better for both our employees and our guests – nationally and locally.”

“The Wisconsin Innkeepers Association (WIA) is fortunate to have Kirk Drusch and his passion for industry data and analysis at our helm this year,” said Trisha Pugal, President, CEO of WIA. “His support of our organization and industry exemplifies his ‘leadership by example’ approach.”

Launched in 1998, this annual award, formerly known as the Most Valuable Volunteer Award, is presented to one person in each state who has contributed to their individual state hospitality programs and initiatives.


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Presented by the American Marketing Association:
DATE: Thursday, March 25, 2010
TIME: 12:00 pm CT
John Lovett, Senior Partner, Web Analytics Demystified
Alli Libb, Moderator, American Marketing Association

“The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now marketers seek out customers in these new channels with an estimated 86% that plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Yet, dollars are flowing from traditional marketing activities to social media methods. Now more than ever it’s imperative to measure the results of social media marketing.

Join John Lovett, an expert from Web Analytics Demystified as he strips away the hype of social media and apply proven measurement practices. In this session you’ll learn how to:

  • Identify the focal point for measuring social media activity
  • Align strategic measurement with business objectives
  • Create Key Performance Indicators for social media measurement
  • Recognize metrics that offer insight into your customers social activity
  • Use a framework for truly understanding social media marketing”

Click here to learn more & register.

The WIA does not endorse either the AMA or Web Analytics Demystified, nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.


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The Rudner Law Offices is proud to continue its series of no-cost educational audioconferences exclusively for hotel, resort and conference center salespeople.

Confidentiality Clauses, Force Majeure and other Clauses that can go Wrong
March 18, 3:00 pm CST

Discussion: “On March 3, 2010, a confidential Republican party fundraising presentation was obtained by, and the revelation of its contents proved to be highly embarrassing for the Republican National Committee. The 72-page document was obtained by a Democrat, “who said a hard copy had been left in the hotel” which was hosting the $2,500-a-head retreat. The story can be found at . What would have happened if the contract for the meeting had contained the type of condidentiality clause common in many addenda, and the event had occurred at your hotel?

On June 10, 2005, the New York Times reported that Johnson & Johnson negotiated with the FDA to keep a lucrative drug on the market and to weaken potential warnings, even amid growing reports of deaths and heart problems by patients taking the drug. The story is at . On that report, J&J stock dropped 25 cents, which (when multiplied by the 5,248,400 shares in the company) represent a loss in value of $1,312,100. The New York Times obtained the documents, which had been filed under seal with a court – which means no one was to see them. What if the documents had been obtained by the New York Times during a meeting at your hotel? Would you be prepared to pay a damage claim of $1,312,000 based on a violation of the confidentiality clause?

On February 11, 2010, the Governor of the State of Nevada issued an order which purports to bar travel by state employees. It ordered all departments to “eliminate all travel that is not related to the core mission of performing the job, health, life and safety of the employee or the public.” This order is similar to others issued by other governors. If a Nevada state agency is meeting at your hotel, is that a government regulation covered by a force majeure clause?

During this seminar, we will address Confidentiality and Force Majeure Issues and other commonly requested clauses which often go dangerously wrong. ”

Please send an email to no later than 24 hours prior to the seminar. Identify the name and email address of each person who will join in on the call (salespeople at the same location must listen together by speaker phone), and the property at which each participant is currently employed. If you have a question which you want to have anonymously addressed during the seminar on ANY subject regarding group sales contracts, please submit that question at the time of your registration.
The day before the seminar you will be sent an email which will provide the toll-free telephone number for you to call in on to join the seminar, as well as a required code number you will need to join the seminar

There is no charge for participation in the audioconference.

The WIA does not endorse Rudner Law Offices nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.


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Click on the image above to order the text from the AH&LA Educational Institute.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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