February 3, 2010

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WIA’s cooperative advertising program offers properties a way to stretch their advertising dollars by taking advantage of our discounted fees. Participants receive increased exposure through a WIA group ad at affordable rates.  Looking for new advertising opportunities, but don’t want to invest a fortune to try it out? Then the CoOp program is for you! Contact Bill in the WIA office for more information on these and others throughout 2010:

Deadlines coming up soon:
Wisconsin Meetings, Spring Issue -
Still room available! Distributed to 15,000 + meetings professionals. Final Deadline: February 5th

WSAE (Wisconsin Society of Association Executives), Spring Newsletter -
First of four print opportunities this year. Don’t delay, this one consistently sells out! Deadline: February 8th

Madison-area Digital Billboard -
New digital billboard opportunity on westbound facing billboard located on I-94 east of Madison. Five week run with 21,000 + impressions in the full run. Up to 15 spots available. Deadline: February 12th

On the horizon:
NTA (National Tour Association), Annual Directory -
Annual membership directory for tour operators, suppliers and DMOs. Great exposure to 4,000+ tour professionals. Ad focus – Packaged Tour Travel. Deadline: February 22nd

Six WI metro-markets, Online Banner Ads -
Four week online banner ad campaign on TV station web sites in Milwaukee, Madison, Appleton, Green Bay, La Crosse, Eau Claire and Wausau/Rhinelander. Over 1 million guaranteed impressions in run. Limited to 15 participants. Deadline: February 22nd

Wisconsin Trails, May/ June Issue -
New, lower price, same great publication! Readership in Wisconsin & Northern Illinois. Deadline: March 3rd


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