February 2010

You are currently browsing the monthly archive for February 2010.

With more than 3,500 subscribers, the WisconsINN Getaways email marketing program allows members to reach out to travelers interested in specials and deals for a low investment cost of only $65/ month. Sent the first of every month, the WisconsINN Getaways email blast includes up to ten different WIA member properties promoting a special package, price, bundle or giveaway.

In addition, each month subscribers are eligible to win a free night at a WIA member property as well. To see an online version of the email blast, click here or contact Bill in the WIA office to see the full email blast.

Interested in learning more, including how to participate for free? Email Bill or call the WIA office at (262) 782-2851.


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The WIA is once again heading to Washington D.C. for the 2010 AH&LA Legislative Action Summit:

March 15-16, 2010
J.W. Marriott Hotel
Washington, DC

From AH&LA:

“This is your chance to visit your Senators and Representative and let them know your opinion on pending legislation. There is no better opportunity for hoteliers to come make a big difference on the legislation that matter most to you in 2009 and 2010: economic recovery, health care, card check, and travel.

At the 2010 LAS, you will gain insights from lawmakers and top industry executives on how impending legislation will impact your business decisions. LAS’s Industry CEO panel will feature an in-depth discussion on issues from these top industry leaders:

• Jim Abrahamson, President, The Americas, InterContinental Hotels Group
• Steve Joyce, CEO, Choice Hotels International
• David Kong, President & CEO, Best Western International Inc.
• Christopher Nassetta, President & CEO, Hilton Hotels Corporation

With the economy, health care, and card check legislation on the table during the 2010 election year, Congress needs to hear your point of view.”

Click to see the full schedule, accommodation information, or to register now.

For more information on WIA’s scheduled appointments or to join the Wisconsin delegation, please contact the WIA office. In 2009, five WIA members made the trip on behalf of Wisconsin’s lodging industry. Can we get an even stronger showing this year?


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By Michelle Eigenberger
The digital issue of the 2010 Wisconsin Lodging Directory is now ready to view online! Flip through the pages like a regular magazine! Click the ads to be taken directly to advertisers’ Web sites! We’re very excited about this digital upgrade to this year’s publication.

Visit the wisconsinlodging.info homepage and click the image of the Lodging Directory cover to be taken right to the digital edition. Click around and let us know what you like! Feel free to report any bugs or broken links as well. Have you used the Wisconsin Lodging Directory to plan a trip, weekend getaway or stay-cation? Let us know, we’d love to hear about it!

The pdf version of the directory can still be downloaded, just click the link below the image of the cover.


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WIA’s cooperative advertising program offers properties a way to stretch their advertising dollars by taking advantage of our discounted fees. Participants receive increased exposure through a WIA group ad at affordable rates.  Looking for new advertising opportunities, but don’t want to invest a fortune to try it out? Then the CoOp program is for you! Contact Bill in the WIA office for more information on these and others throughout 2010:

Deadlines coming up soon:
Wisconsin Meetings, Spring Issue -
Still room available! Distributed to 15,000 + meetings professionals. Final Deadline: February 5th

WSAE (Wisconsin Society of Association Executives), Spring Newsletter -
First of four print opportunities this year. Don’t delay, this one consistently sells out! Deadline: February 8th

Madison-area Digital Billboard -
New digital billboard opportunity on westbound facing billboard located on I-94 east of Madison. Five week run with 21,000 + impressions in the full run. Up to 15 spots available. Deadline: February 12th

On the horizon:
NTA (National Tour Association), Annual Directory -
Annual membership directory for tour operators, suppliers and DMOs. Great exposure to 4,000+ tour professionals. Ad focus – Packaged Tour Travel. Deadline: February 22nd

Six WI metro-markets, Online Banner Ads -
Four week online banner ad campaign on TV station web sites in Milwaukee, Madison, Appleton, Green Bay, La Crosse, Eau Claire and Wausau/Rhinelander. Over 1 million guaranteed impressions in run. Limited to 15 participants. Deadline: February 22nd

Wisconsin Trails, May/ June Issue -
New, lower price, same great publication! Readership in Wisconsin & Northern Illinois. Deadline: March 3rd


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