December 2009

You are currently browsing the monthly archive for December 2009.

The WIA office will have adjusted hours this week and next due to the Holiday season:

>  Thursday, December 24th: 8:00 – 12:15
>  Friday, December 25th: Closed
>  Friday, January 1st: Closed

We will be open for regular business hours on Thursday, December 31st: 8:15 am – 5:00 pm.

From all of us here at the WIA, we wish you a Safe & Happy Holiday Season and a prosperous New Year!

WIA Staff:
.      Trisha Pugal, CAE – President & CEO
.      Bill Elliott – Vice President of Member & Revenue Development
.      Michelle Eigenberger – Manager of Publications and Web Site Strategies
.      Shelley Kobza – Finance Manager
.      Joe Russ – Database and Design Specialist
.      Andrew Bronson – Administrative Services Coordinator
.      Pamela Haase – Office Administrative Assistant
.      & yours truly, Denise Barnett, IOM – VP Marketing & Operations



Well, it’s officially in stock and on it’s way to you soon…  Each WIA lodging member should see a copy of the 2010 Wisconsin Lodging Directory in their mail by the first week of the New Year.

Would you like more to distribute at your property?

Know of a Bus station, Library, Visitors’ Center, Train station, or Chamber location that needs some?

Please give us a call at (262) 782-2851 or email Michelle in the office and let us know – we’ll do our best to get them out right away!

Want to know more about advertising in the 2011 Directory? Contact Bill in the office for information on circulation, pricing, deadlines and more.


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The American Hotel & Lodging Association.
In 1910, there were fewer than 10,000 hotels nationwide and hoteliers worried about fraud, crooks, and deadbeats wreaking havoc on their business. Spectacular photographs and colorful anecdotes capture the lodging industry’s rich history and tell the story of how AH&LA came to be.

Click on the image above to order the text from the AH&LA Educational Institute.

Need help with your AH&LA ID Number or not sure if you’re an AH&LA Member?  Contact Denise in the WIA office for assistance.


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Just came across this article in The New York Times online by Paul Brown in which he discusses free tools for small businesses available on the web. Click on over to his article for the full scoop, or check out some below:

  • – Free registration required for access, but you’ll find information ranging from Financial Management, Hiring and Recruiting, Managing Employees, Marketing and more.
  • Small Business CEO ( – Their Free Tools page includes a Business Owners Toolkit, links to Free Small Business eBooks and more.
  • – Gives this word of caution on free resources on the web: “Always be cautious. Free tools can be unreliable or come with hidden catches, like requirements that you display certain advertisements if you use the tool.” But they also point out that there are a number of reliable free tools out there.
  • – The Small Business Administration’s website includes a host of information on small business loans, grants, licenses and more. Be sure to also check out their TOOLS page where they have a library of articles, podcasts and monthly web chats.
  • Finally, check out – Yup, free stuff galore!

Let me know your thoughts! Were any of these sites worth your time?


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CHA-ImageThe Certified Hotel Administrator (CHA) is the most prestigious certification available to a hotel general manager or hospitality executive. Those who earn the CHA are an elite group of hospitality professionals who by combining education and experience with dedication to the industry have achieved a high level of expertise.

Enroll in the CHA program and online CHA Assessment Tool by December 31, 2009, and save $100.

Cost: $425 for AH&LA members/ $625 for non-members
(Regular pricing for the CHA program is $450 for AH&LA Members/ $650 for non-members + $75 for the CHA Assessment Tool.)

Special offer includes:

  • CHA Assessment Tool
  • Exam Preparation Booklet
  • Three Volume Resource Materials CD
  • Exam
  • Certificate and Lapel Pin upon successful completion of the Exam

To order: Call 888-575-8726 or 407-999-8100; or learn more and download an application here.
Reference offer code: CHAYE
Your application must be postmarked by 12/31/09.


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Opening Doors and Closing Deals on Professional Networks

Webinar date & time: Friday, Dec 4th, from Noon-1:00 pm (CST)

“Platforms like LinkedIn help you leverage your professional network in a smarter more organized way. It is a key platform for your business to be creating leads and exchanging ideas. Join Scott Allen, author of The Virtual Handshake and VerticalResponse as we dive into the secrets of how to open doors and close deals on professional networks liked LinkedIn.”

You will learn:
*   The basics of social networks like LinkedIn
*    Why you should join social networks
*    How to create relationships on LinkedIn
*    How to make social networks and email marketing work together
*    Examples of successful social network users

Click here to register.

The WIA does not endorse Scott Allen or VerticalResponse nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.


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