2009 Wisconsin Lodging Conference featured speaker Carol Verret will be presenting the following web cast on Friday, August 7:
Social Networks as a Hotel Sales Tool – Web Cast
It is critical to remember that social networking is in addition to current sales responsibilities and requires time and commitment to be effective. When used well, social networking platforms can complement and supplement current sales activity.
“Using social networks as a sales tool goes beyond writing the perfect profile and the etiquette of social networks,” says Carol Verret. “When used creatively, social networks’ functionality can provide a window into client and prospective client companies.”
In this web cast we will focus on the following:
- The Importance of Developing a Social Media Plan
- Targeting Social Networks by Market Segments
- The Hotel Profile as a Demand Generator – What to build into the profile so the rest of the network can find you when they want to ‘ buy’
- Aligning Social Networks with Sales Responsibilities – who does what on which networks
- Social networks as sales ‘Search’ Engines – How to effectively use social networks for sales research, qualifying and identifying contacts
- Discussion groups – sorting through the clutter and participating constructively
- Guidelines and Monitoring Social Networks to Maintain Brand Integrity.
We will have special guests from i-Meet. Bob Bennet, COO and Denise Jacobs, VP Supplier Sales to provide insights into maximizing networking activities on this platform designed exclusively for meeting planners and suppliers to the meetings industry.
Following this web cast participants will be able to use social networks more effectively in their sales and revenue management activities and evaluate their ‘return on engagement’. Who should attend? Hotel Sales professionals, General Managers, Revenue Managers and anyone within a hotel or hotel company that uses social networks in a professional capacity.
The web cast will take place on August 7 at 1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT. The fee is $109 for a single connection and $ 99 for two or more connections from the same company. To register click here. All participants will receive a complete recoding of this web cast upon conclusion.
Watch for more information in the coming weeks on Ms. Verret and the rest of the Conference line-up here in this blog!
Earlier this week the 2010 federal per diem rates were released by the US General Services Administration (GSA).
We may be only half way through 2009, but the deadline for getting your property’s ad space or listing photo in the 2010 Wisconsin Lodging Directory is just weeks away.
