August 2009

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Picture 1Earlier this week the 2010 federal per diem rates were released by the US General Services Administration (GSA).

WIA members should have received the latest Wisconsin lodging (& meals/ incidentals) rate information including a downloadable flyer in a Legislative Brief earlier today.  Rates are in effect from October 1, 2009- September 30, 2010.

If you haven’t seen the email, or have opted out of the Legislative Briefs, please contact Denise in the WIA office for your copy of the information.

You can also find the AH&LA announcement here.


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2010directoryWe may be only half way through 2009, but the deadline for getting your property’s ad space or listing photo in the 2010 Wisconsin Lodging Directory is just weeks away.

With more than 220,000 Directories in circulation, travelers find the guide throughout Wisconsin, northern Illinois and Minnesota at places such as:

  • Mitchell International Airport
  • Chicago’s Union Station
  • Midwest Travel & Sports shows
  • Convention & Visitors Bureaus
  • Chambers of Commerce
  • Libraries
  • Travel centers
  • Retailers & more!

All WIA lodging members already receive a complimentary listing in the Directory each year, but you can maximize your exposure with either a display ad or a photo addition to your listing.  New for 2010 will be an online Flash version featuring click-throughs directly to your web site.

To ensure you’re not lost in the crowd, order your ad or photo today or contact Bill in the WIA office to find out more…


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The following is from the American Hotel & Lodging Association’s (AH&LA) Information Center:

“According to AH&LA’s 2008 Lodging Survey, more than half of all U.S. hotels allow pets… at an additional charge. Economic downturn notwithstanding, the “pet economy” is alive and well as noted in a May 2009 article in BusinessWeek. Hoteliers who would like to capture a portion of this market should have a carefully crafted pet policy to include the following at a minimum:

  • Types of pets to be accepted
  • Size limit
  • Amount to charge
  • Noise and damage clauses

As a reference, has posted general pet policies of major hotel chains on their Website.

For hoteliers contemplating whether or not to accept pets, the Information Center has a number of articles on the pros and cons, as well as material to assist with formulating a property policy. Here is a particularly helpful article by Diana S. Barber, Esq., professor at Georgia State University in Atlanta: “Is a Pet Policy Enough? Best Practices for Inviting Pets into Your Hotel and Avoiding Litigation”

For more information on the AH&LA Information Center or pet policies, please contact Denise in the WIA office.


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WIA logoMembership in the Wisconsin Innkeepers Association is an investment in your success! From promoting your property in our Wisconsin Lodging Directory to our contract Lobbyist in Madison to our monthly electronic newsletter -The InnSider- we bring results.  Below are just a few of the ways we work for you….

Expand your marketing presence while saving money through:

  • A free listing in the Official Wisconsin Lodging Directory (annual distribution over 220,000)
  • A free, complete listing at (over 22,000 unique visitors last month alone)
  • Two dozen online, digital billboard and print advertising opportunities in niche markets that are important to you

Protect the interests of your business; from Room Tax to State Tourism Marketing Funding and beyond, we make sure you’re heard.  You’ll also be kept informed about regulatory changes impacting your business before it’s too late.
Whether you’re recruiting employees, advertising to travelers, or training new or existing staff, members-only discounts are available to help you.
Make new connections with some of the best and brightest in Wisconsin lodging at Committee meetings, Seminars, and our Annual Lodging Conference & Trade Show. Additionally, WIA keeps you connected to our national organization (AH&LA) as well as other state tourism groups.
From free preliminary legal advice from our experienced legal counsel to the Innkeepers’ Resource Guide, we have the answers to your questions.
Discounted training materials, educational workshops, and our Resource Lending Library provide you and your team a variety of training opportunities.
Current information and timely notices -including the latest Smith Travel Research Data for Wisconsin -through our quarterly InnTouch magazine, monthly electronic InnSider, and Legislative E-Alerts keep you up-to-date.


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WIA members should have received the latest industry benchmarking data from STR Global (formerly Smith Travel Research) today in their InnSider newsletters.09WI-OccData

Members can also click here to view the June data.  The information is password protected for WIA members only, please contact Michelle in the WIA office for assistance with your username & password if needed.  Not a member?  Check out now to get started!


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CarolVerret2009 Wisconsin Lodging Conference featured speaker Carol Verret will be presenting the following web cast on Friday, August 7:

Social Networks as a Hotel Sales Tool – Web Cast

It is critical to remember that social networking is in addition to current sales responsibilities and requires time and commitment to be effective. When used well, social networking platforms can complement and supplement current sales activity.

“Using social networks as a sales tool goes beyond writing the perfect profile and the etiquette of social networks,” says Carol Verret. “When used creatively, social networks’ functionality can provide a window into client and prospective client companies.”

In this web cast we will focus on the following:

  • The Importance of Developing a Social Media Plan
  • Targeting Social Networks by Market Segments
  • The Hotel Profile as a Demand Generator –  What to build into the profile so the rest of the network can find you when they want to ‘ buy’
  • Aligning Social Networks with Sales Responsibilities – who does what on which networks
  • Social networks as sales ‘Search’ Engines – How to effectively use social networks for  sales research, qualifying and identifying contacts
  • Discussion groups – sorting through the clutter and participating constructively
  • Guidelines and Monitoring Social Networks to Maintain Brand Integrity.

We will have special guests from i-Meet.  Bob Bennet, COO and Denise Jacobs, VP Supplier Sales to provide insights into maximizing networking activities on this platform designed exclusively for meeting planners and suppliers to the meetings industry.

Following this web cast participants will be able to use social networks more effectively in their sales and revenue management activities and evaluate their ‘return on engagement’.  Who should attend? Hotel Sales professionals, General Managers, Revenue Managers and anyone within a hotel or hotel company that uses social networks in a professional capacity.

The web cast will take place on August 7 at 1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT.  The fee is $109 for a single connection and $ 99 for two or more connections from the same company. To register click here. All participants will receive a complete recoding of this web cast upon conclusion.

Watch for more information in the coming weeks on Ms. Verret and the rest of the Conference line-up here in this blog!


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