According to a January 2009 study by iProspect and Forrester Consulting, the answer is YES. As you can see from the chart above, 31% of Internet users who respond to online advertising did so by clicking on the ad itself, another 27% used a search engine to learn more while another 21% typed the ad’s web address directly into their browser.
But do they buy? Further data shows that 14% who performed a search related to a display ad visited the site & made a purchase. Read more on the study here as well as a recap of the results by eMarketer.com here.
Why are web banner ads worthwhile? According to Stefanie Berliant from eyetraffic media, “display ads drive emotion which manifests into people searching online as well as offline.”
There are many resources out there for Wisconsin lodging properties to advertise online, through display ads, paid listings, and more. The WIA cooperative advertising program can help members get started with proven, targeted online programs. Please contact Bill in the WIA office for more information on current online banner ad opportunities.
You are currently browsing the monthly archive for May 2009.
Through both print and electroinic communication, Wisconsin Innkeepers members are kept informed of the latest industry news. The quarterly Inn Touch magazine, monthly “InnSider” e-newsletter and timely e-Alerts & Legislative Briefs put the most current & relevant lodging industry updates and information at your fingertips. From the latest on revenue management to marketing tips, energy cost savings strategies to comparative wage data, WIA publications keep members in-the-know.
Whether you’re looking for money saving ideas, industry benchmarking data or have regulatory or room tax questions, WIA will provide the answers. Each month the “InnSider” e-newsletter features the most recent occupancy, RevPAR and ADR data available from Smith Travel Research: statewide, by region and by metro market.
What to do if you’re not receiving the InnSider every month in your email:
WIA, in conjunction with the American Hotel & Lodging Association, is proud to offer members the opportunity to provide prescription drug savings to their employees. Through the Choice Rx Prescription Drug discount program, you and your employees can save 10%-35% on all drugs at participating pharmacies (including Wal-Mart, Walgreens & Aurora pharmacies). Click here to view participating locations in your area.
> Each card is valid for one year from the date of first use
> Unlimited use of the card for the entire family during eligibility
> No enrollment required
Members/ Employees can use it:
* If you do not have health insurance
* As an alternative to high insurance co-pays
* When existing insurance does not cover a particular prescription
* For family members not covered by existing insurance
* When medication is lost and insurance will not cover an immediate replacement
Ambien – Retails at $99.99, discount price: $86.63
Flomax – Retail price: $67.49, with card: $56.67
Nexium – Retails at $150.99, discount price: $130.47
The only cost to employers is the cost of the printed cards ($ .19 each, sold in packs of 50). The cards can also be printed free from the WIA members site on the Member Resources/ Info Center page. You will need your User Name & Password to access this page, please contact the WIA office for assistance if needed.
Last week the Wisconsin Dept of Tourism released the 2008 Economic Impact data for Wisconsin’s tourism industry. You can download the full report, County by County data and regional reports from their site here.
For national economic impact research information, the American Hotel & Lodging Association’s Information Center has compiled the following resources:
“The U.S. Travel Association (formerly Travel Industry Association – TIA) has posted results from their 2008 Impact of Travel on State Economies report on The Power of Travel Website: www.poweroftravel.org. The Website is jam-packed with useful figures on travel spending, tax receipts, employment, and payroll on the state level and congressional district level.
Another valuable (and free) resource providing hard data on the industry is Ernst & Young’s U.S. 2009 lodging report which includes detailed analysis of 17 major cities, lodging chain segments and a global and U.S. lodging industry overview. Essays on the credit crunch, financing, mixed use projects, and the effect of President Obama’s stimulus package on the lodging industry are also included.
Finally, if you haven’t checked it yet, STR Global (formerly Smith Travel Research) is now providing more data and analysis “up front” and available to the public through their news website called Hotel News Now.”
Preparing for the Certified Hotel Administrator (CHA) exam? AH&LA has added an Exam Preparation Booklet to their resource materials to streamline and focus the material examinees use to study. Included with the booklet is a CD of all three volumes of CHA resource materials. The booklet assists those preparing for the exam to assess their knowledge and experience, directs them to specific resources by volume/chapter/subject for review, focuses study on the sections of the resource materials on which the examinee needs to spend the most time.
The cost for the CHA Exam Preparation Booklet and CD is $650 ($450 for AH&LA members), and is included as part of the CHA enrollment fee. For more information, visit ahlei.org/cha or call the A&LA Professional Certification department at 888/575-8726.
Fisher & Phillips LLP is offering the following free webinars in May:
Get practical advice from Mike Mitchell, a labor and employment attorney with more than 30 years experience representing employers, in this webinar co-sponsored by Fisher & Phillips LLP and the New Orleans Chamber of Commerce.
I-9 Forms, E-Verify, No-Match Letters, proposed legislation, state immigration laws, government audits, immigration raids, civil fines, jail…what is an employer to do? Join us as we guide you through the maze, bring you up to date on the current state of immigration laws, and reveal areas where your company may have exposure. Learn what every employer needs to know to get your company into compliance and things to do right now to shield your business and employees from serious monetary and criminal penalties.
Please click the linked titles to each to register.
The WIA does not endorse Fisher & Phillips LLP nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.
Over the weekend there were three cases of Swine Flu (H1N1 influenza) confirmed in Wisconsin, one in Adams county and two in Milwaukee county. There are an additional 65 cases statewide still listed as “probable”. At this time there are still no travel restrictions either to Wisconsin or the U.S. None of the cases are linked to Wisconsin hotels.
For the latest information, please see this WIA web page which includes links to information on the influenza itself (through links to the Centers for Disease Control & Prevention – CDC, and the World Health Organization – WHO), news developments, information from the American Hotel & Lodging Association (AH&LA) on H1N1, messages from the Governor’s office and Wisconsin Emergency Management office, and more.
We encourage businesses to “be prepared, but not panicked”.