What makes a great hotel web site? According to this HotelsMag.com article, it comes down to:
- An easy-to-use “booking widget on every page”
- “Lots of big, bold, beautiful pictures”
The article goes on to caution properties to be judicious in their use of photos to show your property in it’s truest sense by sharing lots of photos of a variety of room types (not just the best). In addition, include images that depict your property’s atmosphere & personality. Finally, make it easy for travelers to book their reservations through the use of “Book Now” buttons on every page.
Okay, check & check, your property’s site has both of these, what else? Read the rest of this entry »
