CONFERENCE SESSION HIGHLIGHT #4
** watch for a featured session each week **
Managing Your Online Reputation: The Role of Social Media 

As lodging properties are dependent upon a quality reputation in order to attract and retain guests, learn how you can best customize your social media approach.

Travelers are expressing themselves and sharing their experience in a powerful way across multiple social media platforms. No matter the size of your property, returning guests, prospective travelers and even future employees are looking at your pages and talking about you!

Our panel will discuss the necessity of user generated content and how to maximize regular social media interactions to ensure business success.

FEATURED PANELISTS

Kelly Ehlers is the Founder and President of Ideas that Evoke, an award winning Madison-based social media and PR agency. Since 2009, the agency strives to solve business challenges through social media, influencer marketing and public relations.

Kelly’s rapidly growing agency works with global and domestic brands, including Proctor and Gamble, COTY Beauty, AC Hotel by Marriot, The North Central Group and more.

Matthew Olson founded Signalfire in 2006 after diverse design experience in commercial printing, outdoor advertising, and technical document development.

Signalfire fully supports over a dozen Wisconsin tourism-related clients ranging from resorts to CVBs. Signalfire’s team is based in Delavan but serves clients across North America.

Dr. Andy Dahl is a Marketing Lecturer at the University of Wisconsin – Whitewater where he teaches digital marketing courses and serves as the advisor to the UWW student-run marketing consulting branch.

He has over fifteen years of marketing consulting experience which he gained by helping clients to establish database marketing efforts, launch products, and evaluate marketing/branding efforts.

For More Information:    Visit our Conference Web Site
Share

Will Your Company Culture Help You to Win the Talent War? 

Lodging properties are in a war for top talent and reliable employees. Even if your property wins employees initially, you are at risk for losing those top performers to competitors offering a new title, pay increase or other perks.

Company culture has been defined as “the nothing that is everything”.  For employers, it is a key factor in attracting, engaging and retaining talent. Nothing beats an engaged workforce comprised of highly talented employees, aligned with your company’s values and culture.

Learn how to identify and cultivate a positive company culture to recruit and retain top talent and increase successes. Our respected speaker will define culture in the most practical ways and provide tips for enhancing and leveraging it to win the talent war.

 

As the Culture Strategy Director for The Good JobsGeorge Blomgren helps employers define, refine and leverage their culture to attract and retain talent. The Good Jobs unique model helps employers quantify the culture points that are important to today’s job seekers, so they can tell a better story.

He is the Talent Attraction Committee Co-chair for the Milwaukee 7 – M7 Talent Advisory Council and is a recruiter at Lucuas-Milhaupt. He was previously the Recruiting Solutions Director at MRA and is a graduate of Beloit College and Cardinal Stritch.

For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check-in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215
Share

Safety & Security 2.0
Providing the highest levels of safety standards and security ensures good marketing for lodging properties by preventing an accident before it involves a significant loss, liability, and PR challenge.
Effective training and education on safety and security is a vital step to take to avoid potentially ruinous incidents including lawsuits, compliance issues, and accidents.
Todd Seiders, of Petra Risk Solutions, was one of last year’s most popular speakers is back this year to cover a fresh, new list of issues impacting the lodging industry today such as law enforcement requests, helping guests with medical issues, hotel shuttle issues, ADA email and phone scams and more.

As the Director of Loss Control for Petra Risk SolutionsTodd Seiders oversees the risk management and claims departments for approximately 4000 hotels, resorts and spas nationwide.
He is a Certified Lodging Security Director (CLSD), awarded by the American Hotel Lodging Association and has extensive hands on experience with administering Hotel Security, OSHA Safety, and Loss Prevention programs in the workplace.

For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215

Share

Please join us in welcoming our new Lodging Member and Associate Members to the WH&LA!

Staybridge Suites Madison – Fitchburg 

2916 Hardrock Road Fitchburg, Wisconsin 53719 United States

Located minutes from downtown Madison and right off Highway 151, this property is the newest and most upscale extended stay hotel in the area. Property amenities include a movie theatre, indoor pool, basketball court, free weeknight dinner and happy hour, expanded business lounge, gym, free shuttle within 5 miles, putting green, 24/7 marketplace, free storage facilities, free hot breakfast buffet, free laundry facilities, an outdoor patio with firepits and barbeque grills, spacious rooms with a fully equipped kitchen and sofabed, as well as banquet space for up to 150 people. All rooms include either a single king or two queen beds. The kitchen in each guestroom includes a cooktop, dishwasher, microwave, toaster, cookware, sink, and a full size refrigerator with ice maker.

 

1st Choice Pest Solutions

2916 Hardrock Road Fitchburg, Wisconsin 53719 United States

1st Choice Pest Solutions. offers safe and effective treatment of insectsbed bugs, rodents and more. Trained, licensed and insured by the State of Wisconsin, their technicians offer pest control you can trust — including ecofriendly options that are the least risk to people, pets, property, and the environment.

Share

Lifelines for Addressing Worker Shortages
Like many other industries in Wisconsin, the lodging industry is facing many challenges in filling positions to continue to achieve the great reputation Wisconsin’s hospitality industry has earned over the years.
Turnover continues to be a pervasive problem for the hospitality industry.  Additionally, as a career ladder industry, employees are moved to different positions often, creating new gaps to fill and train.
Our expert panel will discuss the variety of tools available to find new employees, train and retain existing employees and to enhance your hiring efforts.
 
FEATURED PANELISTS
Deputy Secretary Georgia Maxwell brings more than two decades of public and private sector experience in senior management and public policy to her executive leadership role at the Department of Workforce Development(DWD) where she works to develop Wisconsin’s talent and move Wisconsin’s economy forward.
The DWD provides job services, training and employment assistance to people looking for work and also works with employers to find the necessary workers to fill current openings.
As the Department of Public Instruction (DPI) Career Pathways Education ConsultantRobin Kroyer-Kubicekleads the Academic and Career Planning and the Career Pathways projects promoting quality business-education partnerships and high school to post-secondary career programs and transitions.
Pathways Wisconsin is a regional approach to deliver high-quality career pathways in the state. The hospitality pathway helps students get the education and credentials they need to work in the field.
Dr. Lynea Lavoy serves as the Program Director and Full Time Instructor of Hospitality Management Program at Madison College. Her work includes building and maintaining community relations to increase student job placements in the hospitality industry.
Madison College’s Employment Success Program (ESP), WorkSmart Network, and Nontraditional Occupations/Tools for Tomorrow Program all help companies engage and recruita diverse pool of qualified candidates.
For More Information:    Visit our Conference Web Site

 Accommodations:
Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215

Share

Donating a lodging package to aWH&LA Bidding for Good Online Auction is a great way to reach new guests and support the WH&LA! Instead of a holiday auction, the Board of Directors decided to host a Fall Colors auction, so travelers can use their prizes to see our great state in the fall.

We hope that you will consider a donation of a lodging package! There is no cost to donate and your property will receive added exposure including:

  • Visibility to the Bidding for Good community on the “Enjoy Wisconsin” Auction page September 13-19, 2017.
  • A link to your website on the listings page.
  • Multiple photos on the details page.
  • Over 8,500 WisconsInn Getaways subscribers and all WH&LA members will be notified of the online auction and asked to share the link with family and friends.
  • Promotion of the auction and your property via Facebook & Twitter.
Click here to fill out the online donation form. Auction donations can be mailed to WH&LA at 1025 S. Moorland Rd. Ste. 200, Brookfield, WI 53005. If you have questions please call Monica at 262/782-2851 or email service@wisconsinlodging.org
Share

Join the Wisconsin Hotel & Lodging Association at the annual Wisconsin Lodging Conference & Trade Show, November 5-7, 2017 at the Potawatomi Hotel & Casino in Milwaukee. Early bird registration opens on August 7th! Below are highlights of the programming -

Straight Talk on the Industry - Experienced industry leaders discuss timely issues impacting the lodging industry in Wisconsin. 

Safety and Security 2.0 - Back by popular demand, this safety and security session discusses challenges and prevention tactics to protect properties and guests. 

Lifelines for Addressing Worker Shortages - Our expert panel will discuss the variety of tools available to find new employees, train and retain existing employees and enhance your hiring efforts.  

Making the Most of Online Marketing - Our panel of experts will discuss how to leverage your online presence to power your identity and attract travelers.

Employment and Labor Law Update – an Insider’s Guide for Wisconsin Hospitality Employers - Gain information on current labor law developments, including the latest on overtime regulations, and how to protect your property from costly mistakes.  

Tools for Promoting Your Job Openings - Learn how to effectively advertising job openings to make the most of your time, effort and money.

Managing Your Online Reputation: The Role of Social Media - As lodging properties are dependent upon a quality reputation in order to attract and retain guests, learn how you can best customize your social media approach for your property. 

Why Will Your Company Culture Help You to Win the Talent War? Learn how to identify and cultivate a positive company culture to recruit and retain top talent and increase success. 

Keep an eye on the Wisconsin Hotel & Lodging Association Facebook page for more information on the sessions!

Share

Please join us in welcoming one new Lodging Member, one new University Member and three new Associate Members to the Wisconsin Hotel and Lodging Association!

Econo Lodge, La Crosse

1906 Rose Street, La Crosse, WI, 54603

Conveniently located minutes from the historic downtown area, this La Crosse discount hotel gives you easy access to Dahl Auto Museum and such nearby attractions as the Children’s Museum of La Crosse, Pump HOuse Regional Arts Center, Hixon House and more. Students and their families can visit Viterbo University and the University of Wisconsin – La Crosse; golfers can play a round at Forest Hills Golf Course; skiers can schuss down Mount La Crosse; and the whole family can catch some thrills at Riverside Amusement Park! Travelers are invited to experience the combination of friendly service, cozy accommodations and affordable rates at the Econo Lodge hotel in La Crosse, WI.

 

Northcentral Technical College

1000 W. Campus Drive, Wausau, WI 54401

Northcentral Technical College(NTC) has over 170 program offerings including two-year associate degrees that combine technical skills with general education, one and two-year technical diplomas that provide concentrated hands-on-learning and short-term certificates to improve job skills. Additionally, NTC offers flexible learning opportunities including online, Virtual College, full-time, part-time, day and evening classes to meet your lifestyle. NTC offers a number of associates degrees and certificates in the Hospitality and Tourism field.

 

SP+

Visit website for location information

SP+ is the leading provider of professional parking management services throughout North America.  They specialize in maximizing parking profitability for our clients while at the same time making the parking experience a first-class, enjoyable one for parking consumers.

Through the SP+ Parking, Standard Parking and Central Parking brands, they currently operate thousands of parking facilities containing over two million parking spaces in hundreds of cities across the United States and Canada. Their USA Parking valet experts manage more Four- and Five-Diamond parking operations for the hospitality industry than any other parking company in the world.

 

Signalfire

1711 Woolsey Street, Suite D, Delavan, WI 53115

Signalfire is a full-service branding and digital agency specializing in developing cohesive strategies between traditional and online marketing. Specialties include website design enhanced with email marketing, social media management, and an effective content strategy that delivers results for your business or organization.

 

 

Leavitt Recreation & Hospitality Industries

942 14th Street Strugis, SD 57785

Leavitt Recreation & Hospitality specializes in insurance protection for campgrounds, resorts, hotels and motels, bed and breakfasts, bars, restaurants, and many other recreation and hospitality businesses. They insure over 2,500 campgrounds and resorts nationally.

Their years of service-oriented expertise and our ability to help properties succeed in your industry make Leavitt Recreation & Hospitality Insurance the natural choice. They are backed by “A” rated insurance companies; the strong reputation of co-owners, the Leavitt Group; and members of numerous regional and national campground associations.

Share

Tags: , , , , , , , , , , , , , , , , , , , ,

We are excited to welcome two new lodging members and one new associate member to the Wisconsin Hotel & Lodging Association!

Settle Inn, La Crosse 

2110 Rose Street, La Crosse, WI 54603

Just 3 miles away from University of Wisconsin La Crosse, this hotel is located off of Highway 53 in La Crosse and offers an indoor pool, complimentary continental breakfast and free WiFi. All of the 96 rooms at Settle Inn & Suites La Crosse provide a cable TV with premium movie channels, along with a desk and chair. A coffee maker is also included. La Crosse Family Restaurant is adjacent to the hotel and offers all day breakfast, along with traditional American classics for lunch and dinner. There are also vending machines on-site.

 

Rodeway Inn(Previously Road Star Inn), Madison

6900 Seybold Road, Madison, WI 53719

Road Star Inn is a budget hotel serving the lodging needs of Madison, Wisconsin. Located only a few blocks from the West Towne Mall and Woodman’s Grocery, guests won’t have to look far to find what they need during their stay here in Madison.  This hotel is just 7 miles from the University of Wisconsin and downtown State Street. The Olbrich Botanical Gardens and Wisconsin Historical Museum are within a 20-minute drive of the hotel. The hotel features free Wi-Fi, a continental breakfast and guest rooms with microwaves and refrigerators. This 92 room hotel is located directly off the Beltline off of the Gammon Road exit.

 

Employ Milwaukee 

Employ Milwaukee works with companies across southeastern Wisconsin through an integrated, sector-based workforce strategy. Employ Milwaukee’s Business Solutions team assists companies with worker recruitment and screening. They provide soft skills training and job readiness for potential employees. Additionally, they offer On-The-Job Training and Specialized Training. The support doesn’t end there, they continue to provide retention and supportive services.

The goal is to ensure that qualified candidates are available so employers can save valuable time and resources. They do this through pre-screening and pre-employment testing. Additionally, they provide soft skills training and job readiness to give potential employees skills that will help them to be successful in the workplace.

Share

Tags: , , , , , ,

Have you visited the Wisconsin Hotel & Lodging Association Facebook page? Are you following us on Twitter? Our WH&LA membership page brings you news, event information, issue updates and more! @WisLodging on Facebook and Twitter

https://www.facebook.com/WisLodging/

https://twitter.com/WisLodging

Did you know that WH&LA will post on behalf of your property on the Traveling in Wisconsin social media pages? Let us share information on your property and upcoming events with over 2,880 + Facebook followers and 1,700+ followers on Twitter.  Just fill out this form and we will do the rest https://www.tfaforms.com/4599982.

https://www.facebook.com/TravelingInWisconsin/

https://twitter.com/TravelingInWI

 

 

Share

Tags: , , ,

« Older entries