Wisconsin Lodging Conference & Tradeshow: Session Spotlight #4

Wisconsin’s #1 Lodging Event! Register by October 19 & SAVE

Full Conference Package with Sunday Reception – only $245Monday/Tuesday Conference Package – only $215*packages include conference meals and sessions


Your Role in Talent Management – From Strategy to Action

Learn to evaluate your talent management system and discover some unconventional approaches to use to compete in the war for talent. 

In increasingly competitive labor markets, attracting and retaining talent has become a prime concern for lodging property owners and operators. To gain a competitive advantage, employers need a comprehensive strategy that ensures hiring and employee development efforts optimize long-term gains. While most approaches focus on quick wins, our speaker, Joe Weitzer, will present a model that has been tested and has yielded results that have exceeded expectations from short-term to long-term.

About the Speaker

Over the past 10 years, Joe Weitzer has worked intricately with more than 40 businesses and organizations providing leadership support focused on strategic planning, executive/leadership coaching, process improvement, employee engagement, and performance. Most recently, Joe joined BizTimes Media as its Executive Director for BizTimes Leadership Academy.

Click here for a full list of programming

Wisconsin Lodging Conference & Tradeshow: Session Spotlight #3

Wisconsin’s #1 Lodging Event! Register by October 19 & SAVE

Full Conference Package with Sunday Reception – only $245Monday/Tuesday Conference Package – only $215*packages include conference meals and sessions


How to Increase Revenue Now & Into the Future

Discover new prospecting and lead generation strategies to drive business in the last quarter of 2018 and beyond! 

Prospecting guru Lisa Barham will share ways to utilize the Internet to drum up new business.  Session attendees will:

  •  Learn what groups are going to your competitive set and what they may be paying.
  •  Learn how to find groups slated to hold an event in Wisconsin before they book with your competitors.
  •  Find organizations by market segments with all of their details including history on their past events.
  • Find catering and networking groups’ calendars and find their open dates.
  • Develop a minimum of 5 new contacts to solicit immediately.

To maximize the hands-on and retention of this course, it is recommended that attendees bring a laptop computer or tablet with wireless internet connectivity.

About the speaker: Lisa Barham is a keynote speaker at hospitality industry events and expert in lead generation.  A 30-year industry veteran, Lisa developed sales and marketing programs for 33 hotels before starting her own company, Hotel Resources. Hotel Resources offers multifaceted sales support for hotels; clients include Marriott Hotels, Kimpton Hotels, Best Western International, Choice Hotels, and many management companies.

Click here for a full list of programming

Wisconsin Lodging Conference & Tradeshow: Session Spotlight #2

Wisconsin’s #1 Lodging Event! Register by October 19 & SAVE

Full Conference Package with Sunday Reception – only $245Monday/Tuesday Conference Package – only $215*packages include conference meals and sessions


Crisis Mitigation: Anticipating and Handling Potential Emergencies that Impact Lodging Properties
Learn to prepare for, respond to, and recover from emergencies that could occur at your property or in your community to best address guest and employee safety and public relations concerns.

When a crisis breaks out in your community, hotels are put in a very unique position. Since lodging properties are often viewed as a refuge for travelers during a disaster, property operators must adaptive and ready to assist. A crisis can also develop onsite at a property, requiring special preparedness as well.  Panelists will provide examples of best practices, and highlight current trends and lessons learned from past emergencies.

Panelists: John Busch, US Department of Homeland Security; Carla Minsky, Armadillo Marketing; Paul Fuerbringer, Society Insurance

Click here for a full list of programming

Wisconsin Lodging Conference & Tradeshow: Session Spotlight #1

Wisconsin’s #1 Lodging Event! Register by October 19 & SAVE

Full Conference Package with Sunday Reception – only $245

Monday/Tuesday Conference Package – only $215

*packages include conference meals and sessions


Success Beyond the Bottom Line

Explore how you can improve your organization’s pathway and learn how to find the key people to help you achieve greatness at your property. 

Regardless of your role, what are people, customers, and business partners looking for in you? Does the workplace culture that you have created with your team lead to success?

Creating a mission-driven culture with compassion and trust turns satisfied customers into loyal customers. In addition, if the work we do is tied to a purpose beyond profits our job satisfaction increases substantially and employee turnover is reduced.

John McHugh’s unforgettable messages will show you how mission-driven workplace culture can contribute to bottom-line success.

Click here for a full list of programming


WH&LA awards season is here! Nominate a 2018 Innkeeper of the Year, Associate of the Year, Corporate Champion of the Year; or celebrate your best employees with the Spirit of Hospitality Awards! Read on to learn more about each award. 

Innkeeper of the Year: WH&LA recognizes the complete commitment to lodging excellence and Wisconsin’s lodging industry with this award, open to all WH&LA member property general managers or owner/operators, regardless of property size. One individual, one couple or one set of family members from the same property will be selected from all completed entries to receive WH&LA’s highest honor. Judging criteria include ongoing involvement in WH&LA and the lodging industry, commitment to both the profession and the community, personal and/or property achievements, general leadership abilities, and human resource skills.

Corporate Champion of the Year: The Corporate Champion is designed to recognize an individual active in Wisconsin’s lodging industry who is in key management (or ownership of a company owning/operating multiple lodging properties in Wisconsin, with all of their Wisconsin properties in WH&LA membership. Judging criteria includes contributions to the company’s success, personal or company recognition, ongoing WH&LA involvement, and other industry or community involvement.

Associate of the Year: WH&LA honors a high degree of industry dedication and knowledge with this award, open to all current WH&LA associate vendor, educational institution, and CVB/Chamber members. Judging criteria include proven track record of exceptional commitment and service to the industry, ongoing participation in WH&LA, personal and/or company achievements and general leadership abilities.

Spirit of Hospitality Award: Is there someone very special working at your property who demonstrates the spirit of hospitality to your guests and your staff? Nominate them for one of only 12 Spirit of Hospitality awards given each year.

Submit your nominations here 


Wisconsin women in lodging are invited to attend a luncheon and presentation Dare to Be You – The Power of Authenticity with Kimberly Zahasky! This event is hosted by the Wisconsin Women in Lodging Chapter.

Register Now!


Thursday, May 3rd


12:00 PM – 1:30 PM (Registration opens at 11:45 PM)


Lake Lawn Resort, Delavan


Dare to be You – The Power of Authenticity with Kimberly Zahasky  

Take a break from your busy day to share lunch with other women in lodging and enjoy a fun and stimulating presentation on achieving work and life balance! Acclaimed speaker Kimberly Zahasky will be sharing some of her most useful tips, along with practical tools and interactive activities to take your life from surviving to thriving. 


$34 per person


April 26, 2018

Register Now!


Kimberly Zahasky is a 30 something, multi-passionate entrepreneur, consultant, and speaker from the Madison, W area who co-owns Blue River Chiropractic, the Natural Family Expo and founded The Professional Optimist brand.

Her passion is helping others become their best versions of themselves and using their skills to better serve the world.

With a husband, 3 kids, 3 businesses and a deep hunger for the next level, she is on the daily hunt to gain a healthier balance of peace and pursuit. Being the information junkie that she is, Kimberly has gathered vast amounts of information on the subject of work-life balance, all of it tested on herself.



The Wisconsin Hotel & Lodging Association is pleased to announce that we are applications for our 2018 scholarships! This year we have two scholarships available for a total of three thousand dollars in educational funds:

Applications must be received by May 1.
Please contact Monica at service@wisconsinlodging.org with any questions.

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Showcase the excitement and beauty that Wisconsin lodging has to offer as the featured property on the cover of the 2019 Wisconsin Lodging Directory!

Gain exposure across the Midwest and beyond when your property graces the cover of this annual directory. The Wisconsin Lodging Directory Cover Contest allows properties to submit photos for judging, and compete in an online quest for the most votes from a group of 12 finalist photos. Engage your Twitter followers, Facebook fans, newsletter subscribers and loyal guests to help get out the vote!

Wednesday, April 4 @ 11:59 pm CDT.

Submit your images to  communication@wisconsinlodging.org 




WH&LA lodging member properties may submit up to two photos featuring indoor or outdoor locations at their Wisconsin lodging property. No identifying signage is allowed. Web-resolution photos may be submitted for judging, but a high-resolution, print-quality version must be available. No exceptions.

Photos must be e-mailed to Michelle in the WH&LA office by WEDNESDAY, APRIL 4 at 11:59 PM CDT. Photos received after the deadline will not be considered. Hard-copy photos may be mailed to the WH&LA office if digital copies are not available: Lodging Directory Cover Contest, 1025 S. Moorland Road, Ste. 200, Brookfield, WI 53005 and must be received by the deadline.

All photo entries will be submitted to a third-party for first-round judging, where 12 Cover Finalists will be chosen with no more than one finalist image from any one property. Each of the 12 member properties chosen as a Cover Finalists will be charged a $300 promotion fee for the added visibility outlined below. The past three years of cover contest winners (2018, 2017 and 2016 pictured above) are not eligible to participate in the 2019 contest. No additional fees will be charged to the Cover Contest winner.     


The 12 Cover Finalists will each have a 2019 Lodging Directory cover designed and displayed at WisconsinLodging.org/covercontest from Friday, April 6 through Thursday, May 3. The traveling public will be able to vote for their favorite cover on the page. Each finalist will also be featured in a special edition of the WisconsINN Getaways email newsletter in April, sent to more than 8,000 subscribers. Additionally, finalists will be promoted via WH&LA’s Facebook and Twitter accounts throughout the voting period, and finalists are encouraged to promote the contest through their own social media channels. The winner of the cover contest will be announced on Friday, May 11.

The Fine Print

By submitting photos to the Cover Contest, you are agreeing to pay the $300 promotional fee if you are selected as a finalist. WH&LA member property Cover Finalists will be notified and billed the $300 promotional fee on or around April 9, 2018. If payment is not received by May 3, 2018, the property’s image will be disqualified. The Cover Finalist that is chosen as winner must renew its WH&LA membership on or before June 30, 2018 (or on or before the date of membership-year expiration), to be eligible to be featured on the cover. The winner must also continue or expand its Lodging Directory advertising commitment from 2018. If a property wins the cover contest but chooses not to renew membership, it will be disqualified and the second-place finalist will be named the winner. WH&LA reserves the right to refuse any photo submission for any reason.


Questions? Contact Michelle in the WH&LA office via email at communication@wisconsinlodging.org or call 262/782-2851.



We are so excited to welcome Hotel Retlaw to the Wisconsin Hotel and Lodging Association! This property originally opened in 1923 and is scheduled to reopen this year! Learn more at https://www.thehotelretlaw.com/.


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Thanks to the generous donations of our members, we are pleased to announce that our “Enjoy Wisconsin” Online Auction is now open for bidding and will run until noon on Tuesday, March 20.

The proceeds from the auction subsidize the costs of our many services, to keep dues and fees as low as possible.

View all of the great auction items available and place your bids here!

We appreciate everyone helping to make our online auction a success by donating items, bidding on items and spreading the news about the auction to your co-workers, friends and relatives!


Ambassador Hotel

Comfort Suites Hotel & Conference Center – Green Bay

Copperleaf Boutique Hotel & Spa

Country Springs Hotel

Delafield Hotel

Embassy Suites by Hilton Milwaukee Brookfield

Fairfield Inn and Suites Madison West/Middleton

GrandStay Hotel & Suites Mount Horeb

Great Wolf Lodge

Hampton Inn Madison Downtown

Heidel House

Holiday Inn Express & Suites Green Bay East

Holiday Inn Hotel & Convention Center Stevens Point

Homestead Suites


Kalahari Resort

Kimpton Journeyman

Kress Inn

Lake Lawn Resort & Spa

Northernaire Resort

Radisson Hotel La Crosse

Residence Inn Madison West/Mid


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