The Wisconsin Hotel & Lodging Association is pleased to offer co-op opportunities in the 2018 Lodging Directory so that your property can be included in a full-color display ad! Ad size depends on the number of participants, with the goal of one or two full pages.  By purchasing a co-op ad you will receive:

  • 50 words of text and a color photo.
  • An affordable chance to further promote your property to 175,000 travelers.
  • Inclusion in a full-color professionally designed ad with your listing information.
  • Ad placement in a premier position.

Snowmobile Destinations Co-op ($599) Order Now

Golf Destinations Co-op ($599) Order Now

Travel Green Co-op ($425) Order Now

Listing Photo ($299) Order Now


As a WH&LA member you are already part of the 2018 Wisconsin Lodging Directory, but you can do more to enhance your listing! Add a photo to your listing and stand out to travelers searching for lodging properties. Again this year, listing photos are even bigger.

For just $299 your picture can be included. Just fill out this simple online form -


The Wisconsin Hotel & Lodging Association (WH&LA) honored the stars of the industry on Monday, November 6th at the Wisconsin Lodging Conference and Trade Show at the Potawatomi Hotel and Casino

Local hospitality supplier Jennifer Church of Milmark Hotel/Motel Investments was honored with the “Associate of the Year Award” for 2017. The award recognizes one professional each year who services the Wisconsin lodging industry in an exemplary manner. Church was presented with the award by 2016 “Associate of the Year” Jim Laurino from Charter Spectrum.

Hotelier Becky Rogers of IDM Hospitality was honored with the “Corporate Champion of the Year” award for 2017. This award recognizes one individual in key management of a company owning/operating multiple lodging properties in Wisconsin. Rogers was presented with the award by the 2016 “Corporate Champion of the Year” Amy Simchak, North Central Group.

Madison hotelier Skip Harless, General Manager of the Hilton Madison Monona Terrace, was awarded the annual “Innkeeper of the Year” award for 2017. The award recognizes outstanding leadership in the Wisconsin lodging industry each year. For the past 3 years, Harless has been responsible for overseeing all aspects of the operation of the 240-room full-service Hilton hotel. Harless was presented with the award by 2016 “Innkeeper of the Year” Charlie Eggen, Madison/Verona.

Additionally, ten non-managerial employees were honored with the “Spirit of Hospitality” award which recognizes employees that exceed guest’s expectations, are wonderful examples to the rest of their team, and help to make the hospitality experience in Wisconsin legendary. Three award winners were not in attendance and will be honored at their property. 2017 Spirit of Hospitality Award Winners:

  • Josh Buttram, Bistro Chef at the Courtyard Madison East, Madison
  • Maria Cerna Ortiz, Housekeeper at the Hampton Inn Appleton
  • Abigail Elder, Bartender at the Amber Grill at the Holiday Inn Hotel & Convention Center in Stevens Point
  • Charles Feit, Guest Services Representative at the Fairfield Inn & Suites Madison West/Middleton
  • Jesse Frost, Steward at the Holiday Inn Hotel & Convention Center Stevens Point
  • Madelyn Lutz, Guest Services Manager at the Holiday Inn Express & Suites in Verona
  • Jacob McDonald, Maintenance Engineer at the Holiday Inn Hotel & Convention Center Stevens Point
  • Ryan McRae, Assistant General Manager – Operation at the Ambassador Hotel & Ambassador Inn Milwaukee
  • Rick Rehfeldt, Concierge at the Hilton Madison Monona Terrace
  • Scott Stoltz, Resort Night Manager at the Lake Lawn Resort in Delavan
  • Lisa Wendtland, Guest Services Representative at the Hampton Inn & Suites Madison West
  • Nora Xouca, Room Inspector at the Residence Inn Madison West/Middleton
  • Jared Dove, Assistant Maintenance Manager, Hampton Inn Brookfield (Hero of Hospitality)




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Meet our panelist for our Wisconsin Women in Lodging event  – Leadership Luncheon and Panel Discussion -  held on November 7th at the Potawatomi Hotel & Casino (after the Wisconsin Lodging Conference and Trade Show.


Deb Archer, CDME is the President & CEO of the Greater Madison Convention & Visitors Bureau (GMCVB) and Madison Area Sports Commission (MASC). She oversees combined staff of 35 with a budget of $5.4 million.

She started her tourism career as a travel agent and in hotel sales and marketing. She is past chair and continues to serve on the Wisconsin Governor’s Council on Tourism and, the WI Association of Convention & Visitors Bureau Board of Directors.  She has served as Chair of Destination International’s Foundation, on the DI Board of Directors and is an instructor on Community Relations and Advocacy for the industry’s professional CDME certification program.

Archer has been recognized many times and most recently was named one of In Business magazine’s Women of Industry and 25 Most Influential Business Leaders of 2017.


Connie Barbian is the Principal of Connect Hospitality Solutions, LLC, which provides management and development consulting services to hotel owners, developers, and communities.

Previously, she was a co-founder of IDM Hospitality, a full-service development, and management company that specializes in all aspects of independent boutique hotels.  She was responsible for business development and marketing.

Connie has 35+ years of sales and marketing, public relations, meeting and special event planning in the hospitality industry. She’s worked as a director of sales for a 500-room Four-Star convention hotel in Houston, Texas; regional director of marketing for a large hotel chain responsible for 15 midsized hotels in the Midwest; and corporate meeting and travel manager for a major insurance company.

Connie is actively involved in a variety of organizations in Wisconsin and she serves on the Board of Directors of WH&LA. She was the 2012 Chairman of the Wisconsin Hotel and Lodging Association and in 2014 was awarded the prestigious honor of Corporate Champion.


Linda Gulrajani is Vice President of Revenue Strategy and Distribution for Marcus Hotels & Resorts. She is responsible for leading the development and implementation of revenue management and distribution activities and strategies for all hotels in the company’s portfolio. In addition, she also oversees the Marcus Reservations and Customer Care Center which takes reservations call for both the Marcus portfolio as well as external hotel customers.

Gulrajani joined Marcus Hotels & Resorts in 2009 as Regional Director of Revenue Strategy. Prior to joining Marcus Hotels & Resorts, she served in a variety of revenue management and sales roles at hospitality companies including TravelCLICK, Walt Disney World, Marriott, Starwood Hotels & Resorts and Loews Hotels.

She was elected to serve as the Chair of the HSMAI Revenue Management Advisory Board for 2016, 2017 and 2018. She graduated with a Bachelor of Business Administration degree from Western Michigan University in Kalamazoo, Michigan.


Lola Roeh is the General Manager of The Osthoff Resort in Elkhart Lake. She began her career in hospitality over 25 years ago, accepting a position at The American Club in Kohler. Over the course of her tenure there, Lola held management and development positions in guest services, marketing, special events, and quality control, culminating her hotel management experiences with the position of General Manager. She was also the opening manager of the Kohler Design Center, the first manager of Commercial Development and finished her career at Kohler as the Director of Destination Marketing for the Kohler Hospitality Businesses.

In 1998, Lola became the General Manager of The Osthoff Resort in Elkhart Lake.  In the same year, the resort earned the AAA Four Diamond award for the first time, as well as the following 18 years.  During her tenure at The Osthoff, the resort added 100 guest rooms, a 100 seat restaurant, Aspira Spa, and two spacious ballrooms, growing its conference space to 38,500 sq. ft.

She has served as Chair and Board Member for the Wisconsin Hotel and Lodging Association for the past 14 years, and received the Association’s Innkeeper of the Year Award in 2002 and 2012.  Lola currently serves on the Board of the American Hotel and Lodging Association, as a Partner State Representative. She continues to serve on the Governor’s Council on Tourism, as past Chair and Board member for the past 15 years.  In 2014, she was honored with the Wisconsin Department of Tourism’s Legacy Award.  Lola also serves on the Boards of Wisconsin Bank and Trust and Lakeland University, her alma mater.  She has served as the President and Board Member of the Elkhart Lake Chamber of Commerce, Chair and Board Member of the Elkhart Lake Tourism Commission and the Governor’s Council on Workforce Investment.


Employment and Labor Law Update – an Insider’s Guide for Wisconsin Hospitality Employers

Our most requested speaker is back again to cover new issues relating to employment labor law developments that impact Wisconsin hospitality employers. This nationally renowned speaker will provide relatable scenarios and advice on how to remedy them.

This session covers current labor law developments, including the latest on overtime regulations, and how to protect your property from costly mistakes.

Year-after-year this session is among the most valuable to conference attendees because of her timely and succinct information provided in a way that you can apply to common situations at your property.

Andria Lure Ryan is a partner in the Atlanta office of Fisher & Phillips LLP, and she serves as the chair of the firm’s Hospitality Industry Practice Group.

Andria represents employers throughout the United States in defending employment discrimination and harassment cases as well as handling traditional labor matters.

She is a frequent speaker to industry groups and human resources professionals on such topics as avoiding harassment in the workplace, maintaining a union-free workplace, avoiding discrimination claims, proper interviewing, and effective discipline and discharge techniques.

For More Information:    Visit our Conference Web Site

Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215

Women in Lodging Leadership Luncheon & Panel 

Register now for lunch and discussion with Industry Leaders directly after the Wisconsin Lodging Conference & Trade Show! 


Tuesday, November 7th


12:15 PM – 2:00 PM (Registration opens at 12:00 PM)


Potawatomi Hotel & Casino, Milwaukee 


$29 per person


Join us for an inspiring panel discussion of distinguished women leaders in the hospitality industry. Each panelist has a wealth of knowledge and experience based on their diverse and interesting career paths. Learn from their stories, career paths, successes, and challenges as women in the industry. Be inspired and motivated to continue your own journey!  Register now 



About Wisconsin Women in Lodging


To promote and develop women in the hospitality industry to help them grow both personally and professionally through leadership, education, and networking support.


Access to the AH&LA WIL searchable directory
Invitations to education events with inspirational women speakers
Networking & Mentoring Opportunities


Membership is free for anyone employed at a WH&LA member property. Men wishing to support the mission of WIL may also become a member at no cost, as long as their company is a WH&LA member.

More information


The Wisconsin Hotel & Lodging Association will once again offer complimentary student registration, eligible students, for packages to the Wisconsin Lodging Conference & Trade Show at Potawatomi Hotel & Casino in Milwaukee.

These student scholarship packages include the following MONDAY (November 6th) activities:

  • Morning educational programs
  • Recognition luncheon
  • Afternoon educational programs
  • Special student session
  • Admission to the Trade Show

Why should you attend the 2017 Wisconsin Lodging Conference?

  1. Meet people – This conference is such a valuable opportunity for you to meet with key players in the industry from all over the state! This conference is such a key place to build a professional network and for a hospitality student, it would be a shame to pass up this opportunity.
  2. Let people meet you – Let key industry players meet you and have you on their radar for internships or work after graduation. Our conference is a great way to get your name out there as you begin to establish yourself in the field.
  3. Build knowledge about your field – The conference lineup offers a number of great speakers who are sharing valuable information about the hospitality industry. Attending our conference is a great way to get a better sense of what’s going on in the field and what is on the horizon!


Scholarship Specifications:

  1. Applicants must be students enrolled in a hospitality program at a WH&LA member institution (WH&LA student section members will receive priority consideration).
  2. To apply, complete the form below and submit with a $10 refundable deposit, addressed to WH&LA, by October 17, 2017.
  3. Students who do not receive conference scholarships may apply their deposit toward a conference fee or request a refund.
  4. Scholarship recipients will receive their deposits back during the student session at the conference, provided they ATTEND THE FULL DAY.
** watch for a featured session each week **
Managing Your Online Reputation: The Role of Social Media 

As lodging properties are dependent upon a quality reputation in order to attract and retain guests, learn how you can best customize your social media approach.

Travelers are expressing themselves and sharing their experience in a powerful way across multiple social media platforms. No matter the size of your property, returning guests, prospective travelers and even future employees are looking at your pages and talking about you!

Our panel will discuss the necessity of user generated content and how to maximize regular social media interactions to ensure business success.


Kelly Ehlers is the Founder and President of Ideas that Evoke, an award winning Madison-based social media and PR agency. Since 2009, the agency strives to solve business challenges through social media, influencer marketing and public relations.

Kelly’s rapidly growing agency works with global and domestic brands, including Proctor and Gamble, COTY Beauty, AC Hotel by Marriot, The North Central Group and more.

Matthew Olson founded Signalfire in 2006 after diverse design experience in commercial printing, outdoor advertising, and technical document development.

Signalfire fully supports over a dozen Wisconsin tourism-related clients ranging from resorts to CVBs. Signalfire’s team is based in Delavan but serves clients across North America.

Dr. Andy Dahl is a Marketing Lecturer at the University of Wisconsin – Whitewater where he teaches digital marketing courses and serves as the advisor to the UWW student-run marketing consulting branch.

He has over fifteen years of marketing consulting experience which he gained by helping clients to establish database marketing efforts, launch products, and evaluate marketing/branding efforts.

For More Information:    Visit our Conference Web Site

Will Your Company Culture Help You to Win the Talent War? 

Lodging properties are in a war for top talent and reliable employees. Even if your property wins employees initially, you are at risk for losing those top performers to competitors offering a new title, pay increase or other perks.

Company culture has been defined as “the nothing that is everything”.  For employers, it is a key factor in attracting, engaging and retaining talent. Nothing beats an engaged workforce comprised of highly talented employees, aligned with your company’s values and culture.

Learn how to identify and cultivate a positive company culture to recruit and retain top talent and increase successes. Our respected speaker will define culture in the most practical ways and provide tips for enhancing and leveraging it to win the talent war.


As the Culture Strategy Director for The Good JobsGeorge Blomgren helps employers define, refine and leverage their culture to attract and retain talent. The Good Jobs unique model helps employers quantify the culture points that are important to today’s job seekers, so they can tell a better story.

He is the Talent Attraction Committee Co-chair for the Milwaukee 7 – M7 Talent Advisory Council and is a recruiter at Lucuas-Milhaupt. He was previously the Recruiting Solutions Director at MRA and is a graduate of Beloit College and Cardinal Stritch.

For More Information:    Visit our Conference Web Site

Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check-in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215

Safety & Security 2.0
Providing the highest levels of safety standards and security ensures good marketing for lodging properties by preventing an accident before it involves a significant loss, liability, and PR challenge.
Effective training and education on safety and security is a vital step to take to avoid potentially ruinous incidents including lawsuits, compliance issues, and accidents.
Todd Seiders, of Petra Risk Solutions, was one of last year’s most popular speakers is back this year to cover a fresh, new list of issues impacting the lodging industry today such as law enforcement requests, helping guests with medical issues, hotel shuttle issues, ADA email and phone scams and more.

As the Director of Loss Control for Petra Risk SolutionsTodd Seiders oversees the risk management and claims departments for approximately 4000 hotels, resorts and spas nationwide.
He is a Certified Lodging Security Director (CLSD), awarded by the American Hotel Lodging Association and has extensive hands on experience with administering Hotel Security, OSHA Safety, and Loss Prevention programs in the workplace.

For More Information:    Visit our Conference Web Site

Contact the Potawatomi Hotel at 800-729-7244 or visit their website and enter the Group Code WHL11052017 to reserve a room in the Wisconsin Hotel & Lodging Room Block for the special rates of $107 single/double standard room and, plus applicable tribal, state and local taxes in effect at the time of check in. The deadline for the room block rate is October 13, 2017.

Full Conference Package with Sunday Reception – only $245
Monday/Tuesday Conference Package – only $215


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